What I Learned From Attending a Blog Conference: Fitbloggin' '15
|Trying to look smart on social networking|
First off, I have to give Roni and the other event organizers and sponsors a five out of five stars. The conference exceeded my expectations, was a ton of fun, and was inspirational on a number of levels. At the same time, it was a bit intimidating as I knew going into the conference, that I was doing a lot of things wrong with my blog; but that was the whole point of attending.
Aside from the vendors there were some "big-time" industry folks there that were sharing their wisdom including Carla Birnberg, Katy Widrick, and Kelly Olexa from Fitfluential. Katy had an amazing session on "How to Automate Your Biggest Blogging Tasks Without Becoming a Robot." Everything I learned can't be fit into a short post; but here is perhaps my top list;
|Was Happy to have Fitbloggin' in my hometown of Denver|
2) Snapchat is not for everyone, but Periscope could be the better emerging blogger video platform.
3) Don't automatically re-post to other channels. Facebook especially does not like this. It doesn't take too much more time to post to each one vs. having your Instagram post to your Facebook which then posts to twitter. Use Hootsuite (thanks Katy) to help propagate and automate.
4) It's okay to re-post popular blog posts. Katy will re-post some of hers automatically scheduled 2-3 times per day.
5) It's also okay to post several tweets (even the same one) throughout the day. There was a bit of debate in my session where one blogger suggested posted 20+ times a day to Facebook; industry metrics are more like two times per day.
6) Share other popular content! In all channels and especially Facebook.
7) If you've been paid for a post (congrats!,) keep returning the favor and tout brands without compensation. Over-deliver!
8) Have a plan when you approach a brand wanting to work for them. Don't just say, "I'm a blogger, pay me for a post." Tell them how you're unique and what you'll do for them.
9) There are a ton of tools out there to help a blogger; Hootsuite, Yoast, Picmonkey, Canva, and Mail Chimp to make your blog more creative and efficient.
10) Don't sign up for something unless you know what it is. Feeling confident after my Friday morning session, I signed up for (still not sure what I signed up for) a short session after the formal speakers on Friday "Ignite Fitness" night. I had to present an improv presentation on slides I wouldn't see until I was on stage. Five seconds per slide. While being used to powerpoint being in sales, this was "un-nerving" as I had no idea what I was going to see or talk about. I decided to go for the "shock factor" and went with "I Microwave Cats." (see VIDEO HERE.) The crowd seemed to like it and I won a great gift package from California Avocado Commission.
|My prize for my "I Microwave Cats" improv.|
|Finally meeting Monica from RunBangRun|
Have you attended a similar conference? What was your experience, and what did you learn?